Search is no longer just Google. Millions of people are now getting answers from ChatGPT, Gemini and Perplexity, and businesses that aren't being cited there are becoming invisible to a growing share of their potential customers.
SEO gets you found on Google. GEO gets you cited in the AI answers your customers are reading instead.
Search Engine Optimisation (SEO) has been the standard for the last two decades: technical site health, quality content, authority signals, local presence. We do all of this properly, for Yorkshire and UK businesses that want to rank and stay ranked.
Generative Engine Optimisation (GEO) is the emerging discipline of making sure your business is cited and recommended in AI-generated answers. When someone asks ChatGPT "who are the best web design companies in Yorkshire?" Are you there? We build the content, authority and structure that gets you into those answers.
We build both together, as part of a unified visibility strategy that compounds over time.
What we do
Site architecture, crawlability, Core Web Vitals, schema markup, canonical structure: the foundations that make everything else work.
Research-led content strategy built around the topics and questions your customers are actually searching. No content farms, no keyword stuffing.
Structured content, authority signals and topical coverage built specifically to appear in AI-generated answers from ChatGPT, Gemini, Perplexity and others.
We don't sell ranking guarantees. Anyone who promises you a specific position on Google is either lying or using tactics that will hurt you later. We sell a visibility system: research-led, technically sound, built on content and authority that you actually own.
The results compound. Visibility built the right way keeps working, keeps growing and becomes one of the most valuable assets your business has.