More people are asking ChatGPT, Gemini and Perplexity instead of Google — and those tools recommend businesses by name. Generative Engine Optimisation is how you make sure it's your business they cite, not a competitor's.
Search is splitting in two, and most businesses optimise for only half of it.
When someone asks an AI assistant who's a good web designer in Yorkshire, or what the best tool for something is, it gives a short list of specific answers. Being on that list is the new front page of Google — and it's decided by different signals: how clearly your expertise is described, how often you're referenced, and how machine-readable your site is.
GEO is still early, which is exactly why it's worth doing now. We make your content quotable and well-structured, build the entity and authority signals AI models rely on, and track how you're being represented across the major assistants, so you show up as the answer while competitors are still working it out.
What's included
Content and schema written to be clearly understood, extracted and cited by AI models, not just crawled by Google.
Building the references, consistency and structured data that large language models use to decide who to trust and recommend.
Monitoring how your business is described and cited across ChatGPT, Gemini and Perplexity, and improving it over time.
GEO doesn't replace SEO, it extends it. Google search isn't going away, so we build both together: ranking in traditional results and being cited in AI answers, from one joined-up visibility strategy rather than two disconnected efforts.
We're a UK consultancy that's been early to GEO on purpose. Getting cited by AI compounds like SEO does — the businesses that establish themselves now will be hard to dislodge later.
GEO is the practice of optimising your online presence so AI assistants like ChatGPT, Gemini and Perplexity understand, trust and cite your business when answering relevant questions — the AI-search equivalent of ranking on Google.
SEO targets traditional search rankings; GEO targets being recommended inside AI-generated answers. The signals differ but overlap, so we build both together rather than treating them separately.
AI assistants already drive real traffic and referrals, and they're growing fast. GEO is early, which is the opportunity: establishing authority now is far easier than catching up once everyone's doing it.
Related services
SEO and GEO visibility · AI apps and automation · Web design and development
Generative Engine Optimisation — let's talk.